Clients -

"Herb McGruff Crime Dog"

The artist known around the world as Herb McGruff has stamped his indelible imprint on the music scene born Herbert Brown in Harlem, New York. The streets of 140th & Lenox Ave quickly became his stomping grounds as he grew older & the talent he possessed became apparent to the people around him. He was invited to join in the now defunct hip-hop group Children Of The Corn, founded by the legendary rapper Big L (Corleone), which included icons like Ma$e, CamRon & Bloodshed (R.I.P.). The song "Harlem Kids Get Biz" was sampled on Harlem Streets by Immortal Technique. As their buzz grew...so did the skill levels, which proved valid cause. All the members went on to get solo record deals w/various labels (Bad Boy, Sony, Uptown/Universal).
McGruff debuted in 1995 on Big L's Lifestylez Ov Da Poor & Dangerous and also appeared with Heavy D on "Waterbed Hev" & Monifah's hit single "I Miss You." This all led to Gruff being signed to his own contract, for Uptown/Universal, the Harlem rapper dropped his debut single, "Before We Start," in early 1998. The album, titled "Destined to be" followed in June, with appearances from Heavy D the LOX and Mase. After the tragic passing of his friend & mentor, Gruff choose to step away from the game that he embraced. But being the artist he is, his heart is now and will always be about the music. Respected beyond the genres of urban and hip hop music, McGruff, whose musical influences cross cultural lines, has also been sought by diverse superstars, whose music similarly knows no boundaries, over the years McGruff has worked with various recording artists from major and independent labels. McGruff has sign on with
Vance NyCC Marketing along with Tycoon Ent…

Seth Dollar

Admirers say Seth Dollar’s music is on the money, despite his youth Seth Dollar has a dream. The 17-year-old Syracuse-based rapper wants to become an established artist and reach the success level of rappers like Lloyd Banks and 50 Cent. Dollar, or Seth Colton as he is known to his friends and family, became interested in rapping after he first heard the debut album of G-Unit, a New York-based rap group. At age 14 he got serious about the craft. “At the end of ninth grade, that’s when I was like, ‘This is what I want to do,’” Dollar said. Unsure of where to start, he said he called G-Unit’s offices, asking if there was anything he could do to help out. They agreed to let Dollar do some promotion work. “I knew they wouldn’t be looking for me,” he said. “I had to look for them – call the office, try to get them to know who I am,” Dollar said. Once he had his foot in the door, Dollar decided to reach out to his favorite rapper, Lloyd Banks, who listened to Dollar’s music. While Banks let him know that he still had work to do, Dollar said he was encouraged. So Dollar set about building a name for himself. He created a Website, SETHDOLLAR.BLOGSPOT.COM, which has received more than 62,000 hits. The site features news, songs and videos, and it gives Dollar the chance to reach out to fans and fellow artists. Marcelle Haddix, a Syracuse University education professor and a mentor to Dollar, said she is impressed with the Web presence he has created. “I think it’s great for any young person to feel empowered to do that,” said Haddix, who first met Dollar when he tried to sell her one of his CDs. Dollar attends Nottingham High School. He said that while he is not
enthused with school, he knows it is important, and he tries to maintain a B average. Dollar released his first mixtape, “Money on Demand: Hungry,” this past summer. The followup, “Mo’ Money on Demand: Taking Ova the City"
is available now on SETHDOLLAR.BLOGSPOT.COM. Dollar said when he first entered the rap scene he knew that part of
rap culture was to use profane language, and his rapping style was more aggressive. Now he uses less profanity in his writing. He uses music to deal with life – as a release from stress, Dollar said. “As you’re writing, it leaves your mind,” Dollar said. “Once you finish it, it’s like it’s not even there anymore.” Even though Dollar’s family has concerns with the profanity, they support him. “At first I was kind of apprehensive,” said Dollar’s father, Lloyd Colton. “He starts a lot of stuff that is the latest fad. But he was serious.” And Dollar says he is serious about using the best words for his
lyrics. “Now I get to the point that I realize I don’t really like curse words,” he said. “If it doesn’t sound right, I’ll change it. I’ll take it out.” Colton said he appreciates what rapping means to his son and how it has changed him. “It’s brought a maturity to him,” he said.
source: http://mysouthsidestand.com/blog/?p=1536

Lauren Shaye

Lauren Shaye grew up in the church where she began exploring her vocal abilities. At the age of four,she began singing not only gospel music but also Whitney Houston and Mariah Carey songs as if they were her own. Often mimicking her mother as she sang and performed; Lauren quickly became a natural born performer putting on concerts for her stuffed animals. Lauren began writing songs at the age of 11. As she began to foster and enhance her abilities to write songs, Laurens life was changed drastically and tragically at the age of fourteen when she lost her mother to Breast Cancer. The death of her mother not only helped Lauren realize her love for music, but songwriting as well. Pushing foward, Lauren Shaye was not only noticed for her musical ablitity and talent, she was inspired to put her dancing abilities to the test as well. She sang the National Anthem for the basketball and football games and led a small group of girls in their performances in front of an entire high school population. Taking Hip- Hop, Jazz and Modern Classes growing up in Delaware and Pennslyvania helped to prepare and elevate Lauren to the many endeavors she has been blessed with throughout her life. Having the opportunities to enter into numerous Music and Dance Talent Contests, Lauren quickly made her peers, her fans. After high school Lauren attended Temple University for one year after realizing her head, as well as her heart, was focused on music. Now, at the age of twenty-five, she has experienced what most have only dreamed of; working on her singing performances and stage presence. Taking her career to the next level and affording her the ultimate chance of performing in a gospel play viewed by 1,200 people. While writing and arranging her own music as well as organizing her performances, Lauren has grown confident enough to push for her ultimate dream- being a worldwide star!

myspace.com/laurenshaye1

Paper Chaze/ Booda Black, Time iz Money, Kostco

Biography Samuel Patterson, also known as ‘Kostco’, was born and raised in Brooklyn, New York, on February 3, 1985. As a child, Kostco enjoyed listening to hip hop and R&B, he also loved to bee box and make beats on any kitchen table. By the age of 4, he was so enthused with music, that he would turn his power bike on its’ side, spin the wheels, and pretend he was deejaying. At the age of 11, Kostco moved to Queens, Far Rockaway. While attending Grover Cleveland High School, he took up piano. During lunchtime, Kostco would battle in rap ciphers. At these rap cipher sessions, students, as well as adults, would gather with amusement to listen to him rap. A few years later, he was introduced to James ‘J Fingers’ Harris, who was known for making beats on the “music generator” (a playstation program). J Fingers taught Kostco how to use the program, and as time went on, he too, was a master with the program. It was then, that the duet created and made excellent music together. At the age of 21, Kostco had the opportunity to meet Chris Brown, while attending a college trip. Chris Brown was the host and was there talking to People about the music industry and how he got started. Listening to Chris Brown, gave Kostco more inspiration and determination, that he was now more determined to go home and get ready to work on his new equipment just purchased. In ‘2009, Kostco signed up with Vance NyCC Multimedia, where he also had the privilege of meeting Cicely ‘Ce-Ce Da Manager’ Vance, President, of Vance NyCC Multimedia, who is known as a woman behind the enormous success of underground labels around the world. Kostco is also in a group called "PaperChaze" the group members consist of (Booda Black & Time Is Money).

Isaiah Jones, better known as his stage name, 'Time Iz Money' was born and raised in Brooklyn, New York, on January 19, 1989.As a child he would enjoyed listening to hip hop. He attended Susan S. McKinney High School that's where he discovered he had a knack for music, .He began freestyling, writing rhymes, and followed the music of many artists. Listening to these artist taught him how to count bars, write choruses, structure songs, and how to make a record. He really pursued his dream to be a rapper when he link up with relative Boodablack, and Kostco his fellow group member's (Paper Chaze) in the summer of 2006 the group started recording there first mixtape. The platinum group has performed in many shows in and around Brooklyn. In 2009 Time iz Money and (Paper Chaze) sign with Vance Nycc Multimedia Company where he met Naheem Bowens and Cicely "Cece" Vance. Be on the look for the group's upcoming projects...

Curtis Davis known as “Booda Black” was born and raised in the notorious Fort Greene projects of Brooklyn New York. He fell in love with music at the age of nine, and by 11 he was writing lyrics and making his own songs.Curtis Davis music influences includes Otis Redding, Mary j Blige, Marvin Gaye and Krs-1 just to name a few. At the age of 19 Curtis Davis start recording his first Mixtape over his brothers Samuel Patterson known as "Kostco's" Curtis wanted to step outside the box and take his music to the next level speaking on real life situations.Curtis decided to start the group ("Paper Chaze") The group has an extraordinary sound that ranges from Down South, West Coast, Midwest and East Coast. In 2009 Curtis sign with Vance NyCC Multimedia

http://www.garageband.com/artist/koctso
http://www.garageband.com/artist/timeizmoney
http://www.garageband.com/artist/boodablack

True Sun Ali

When was the last time you heard a fresh innovative style of hip hop that really captivated you? Not something you could nod to but a song you really wanted to hear again... and again? If you're still thinking, it's definitely time to hear “TRUE SUN ALI”. , born and raised in Brooklyn, N.Y. on February 9th. Son of Joseph “Baby Joe” McConnell and Cynthia McDowell. True Sun Ali attended the prestigious Concord Baptist Elementary school and Norman Thomas High School this is where his craft began. True Sun Ali, would create beats in his classroom, where kids would gather around to listen to his rhymes. Soon after that, he developed his style of rap by battling on the streets of New York City, and performing shows for his school as well as many other venues. His double edged style allows him to rock the casual listener's head while simultaneously stimulating the avid listener's thought.

In the early nineties, as a teenager, “True Sun Ali” was signed to a single deal. His debut CD ‘Introducing’ where he received an 8 out of 10 rating on its review by a head A&R at TAXI, a renowned independent A&R company. He has also been called the 'next Brooklyn superstar' by Perry P, hip hop legend and radio personality at Radio 1's 107.9 WRNB in Philadelphia. James Elam, entertainment lawyer for Musiq, Roots, and Jill Scott, applauded his efforts while Docta Shock, entertainment veteran of Urban Beat Movement, says True Sun Ali is just "flat out nice". True continues to pursue his goals of being an entertainment icon while performing from Brooklyn to Philly, to North Carolina, while keeping his lyrical edge with numerous mix.cd appearances. He is currently featured on mixtapes in Australia, England, Germany, Switzerland, and of course, the U.S.A. He's also working hard with performances and cameos on other artists' tracks. Armed with confidence and ambition, True Sun Ali, is well on his way to becoming hip hop's next force to be reckoned with. True Sun Ali has collaborated with Scarelight productions on many of his projects which is his cousin’s production company. THE BKHOODSTAR MIXTAPE VOL.1 ... VOL.2 (DA CONNECTION) COMING SOON!

Scarlight Productions

Kemani Nix born December 21, 1978 in Brooklyn, New York. The son of proud parents Laniard Nix, and the late Sondra Nix. Kemani, born and raised in Brooklyn, NY, till a young age, then moving to New Jersey, has been surrounded by music all of his life. With his father Laniard, being a pianist/organist, and his mother Sondra a vocalist, he spent countless hours in rehearsals, studio sessions, and performances as well. As a teen he began to get involved in songwriting and producing, even forming a singing group with one of his older brother’s named Seth, and eventually a rap group, with his other brother Laniard Jr. aka Scar.

Kemani always looked up to and followed Scar’s every move for guidance in life. They were inseparable through smooth and hard times. This bond would be tested through the next years. In ’1993 tragedy hit, when one of Kemani’s aunt passed away. In ‘1994 tragedy hit again, when Kemani’s mother passed away, and yet again in ‘1995 another aunt, died. Needless to say the family was devastated, Kemani and Scar were closer than ever. They began writing, recording, and producing songs with a newfound drive. This drive would be short lived though, because on December 28, 1996, a week to the day after Kemani’s 18th birthday, tragedy hit yet again, when Scar was murdered. At this time, Kemani felt devastated and cursed, as if his life presented him nothing to live for. This devastation, of how his guiding star, meaning Scar, would no longer be with him, gave him more determination. He thought, if Scar were alive to see the way he'd given up, he would never hear the end of his outrage! This was now Kemani's driving force...This was Scar's light! So he started to write songs again, and continue producing music, only with more determination.

www.scarlightproductions.com