• Strategic Publicity / Public Relations - with a focus on mainstream pop media.
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• Booking news and feature coverage - TV, radio, magazines, newspapers, web.
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• Negotiating with the media for maximum client benefit and promotional impact.
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• Publicist / broker on the sale of exclusive interviews, photos and news material.
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• Lead publicists and media counsel on political / cause-oriented PR campaigns.
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• Advance / on-site PR for entertainment events, book signings and fund raisers.
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• Matching up a corporate brand with the right celebrity, spokesmodel or expert.
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• Lead publicists for red-carpet events, openings, launch parties and screenings.
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• Bankable publicity for national products such as a DVD, book or fashion line.
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• Increasing demand for artists, speakers, authors, journalists, and air talent.
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• Publicist advisor to corporate publicists, and in-house public relations staff.
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• Helping clients network with agents, casting directors and speakers bureaus.
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• Booking models and talent for client projects, book covers and advertising.
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• Celebrity PR, image control situations, litigation media and breaking news.
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• Publicist and PR counsel to traditional, and independent book publishers.
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• Internet publicity and public relations counsel on web image / social media.
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• Creative director and publicist for photo / video shoots and marketing events.
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• Celebrity appearances, photo opportunities and promotional product placement.
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• Guidance and PR counsel on potential TV, book, music and business projects.
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• Publicist and initial spokesperson on news exclusives or entertainment items.