PUBLIC RELATIONS, MARKETING & SOCIAL MEDIA
We are not jacks of all trades, but masters of many. Our full-service approach spans the disciplines of public relations and marketing. And, unlike some agencies, we consider social media an integral part of every engagement. Clients bring their own unique business goals to the table. It's our job to craft a strategy and tailor a suite of services to meet them. We provide clear expectations, measurable and tangible results and excellent client service.
We also use our smarts, creativity and technology to keep us, and our clients, paces ahead of the competition. VanceNyCC is always on top of the latest trends while still keeping a firm foundation in proven methodologies. Our results speak volumes, but we'd be happy to chat about what we can do for your company.
We also use our smarts, creativity and technology to keep us, and our clients, paces ahead of the competition. VanceNyCC is always on top of the latest trends while still keeping a firm foundation in proven methodologies. Our results speak volumes, but we'd be happy to chat about what we can do for your company.
VanceNyCC
A publicist is a person whose job is to generate and manage publicity for a public figure, especially a celebrity, a business, or for a work such as a book, film or album. Most top-level publicists work in private practice, handling multiple clients.
In the world of celebrities, unlike agents or managers, publicists typically take a monthly fee for serving a client (whereas agents and managers tend to take a percentage of their client's gross income). Publicists can be at local, regional or national level. They can also have special expertise in areas such as entertainment or literary publicity.
One of the publicist's main functions is to generate press coverage on behalf of clients and to serve as the bridge between clients, their public and media outlets. A publicist writes press releases, manages campaigns and performs other public relations functions. It usually takes many years to develop the media contacts, experience and relationships necessary to be an effective publicist.
Some publicists specialize in representing 'ordinary' members of the public to procure the maximum possible fee for stories they wish to sell to newspapers, television stations and magazines. A number have now sprung up on the internet and work as media agents gaining members of the public multiple 'deals' with publication.
In the world of celebrities, unlike agents or managers, publicists typically take a monthly fee for serving a client (whereas agents and managers tend to take a percentage of their client's gross income). Publicists can be at local, regional or national level. They can also have special expertise in areas such as entertainment or literary publicity.
One of the publicist's main functions is to generate press coverage on behalf of clients and to serve as the bridge between clients, their public and media outlets. A publicist writes press releases, manages campaigns and performs other public relations functions. It usually takes many years to develop the media contacts, experience and relationships necessary to be an effective publicist.
Some publicists specialize in representing 'ordinary' members of the public to procure the maximum possible fee for stories they wish to sell to newspapers, television stations and magazines. A number have now sprung up on the internet and work as media agents gaining members of the public multiple 'deals' with publication.
  
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